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These benefits, when offered, can significantly increase the likelihood of success for each of the program’s participants.

There has never before been such an abundance of multi-level and network marketing programs for the home business owner to choose from. Magazines, newspapers and especially the internet all contain offers from MLM and network marketing programs, each trying to attract new members into their fold.

What features would make for an ideal offering?

I recommend seeking an MLM program that has the following five components.

The system has to include a way of overcoming the number one complaint of most network marketers; which is, how to create a downline, and sell products to buyers, without having to constantly annoy your friends, family, neighbors and associates. Many of us resist the prospect of needing to turn to their warm market as the chief target for making sales. The ideal MLM opportunity should incorporate a way to generate leads whereby the independent business owner ("IBO") has made available to him or her an abundance of leads from outside their circle of friends and family.

The elite network marketing system should not require the IBO to buy, stock and ship any products. The perfect program would simply let the IBO solicit the orders, without having to be involved in setting up his own merchant account; without needing to constantly purchase from the network marketing company sufficient products to satisfy anticipated orders from customers; and without having to be involved in shipping and tracking product orders. The network marketing company itself would maintain the product inventory and ship the products to the IBO’s customers. This method has the additional benefits of not demanding that the IBO expend cash flow in the purchase of products, and freeing up the IBO’s time so he or she can instead focus on recruiting new customers and servicing existing ones.

There should be an ongoing release of new products by the multi-level marketing company. This not only helps to maintain the IBO’s interest and enthusiasm for the business, but means there will be a steady expansion in the market for the IBO’s efforts. New products mean new customers.

If possible, the IBO should try to join the MLM or network marketing program in its initial launch phase. By coming on board on or near the 'ground floor’ of the opportunity, the IBO’s ability to build a large downline is substantially improved. The MLM industry is renowned for people who joined in the launch stage and who, as a result, built a huge network of sponsored IBO’s below them, thereby producing a lucrative source of ongoing residual income for their efforts. And if the company, although new to network marketing, has been operating in other manners profitably for a decent period of time, so much the better.

Another important component is that the system’s matrix should incorporate what is known as ‘spill’. This feature of the network marketing matrix means that the IBO is the recipient of new downline members below him due to the recruitment activities of those IBOs above him in the matrix. This increases each IBO’s residual earnings, which acts as a catalyst to encourage him or her to ‘stay with it’ and work the business, instead of abandoning their efforts, as frequently occurs with the vast majority of MLM programs.

My advice is that if you locate an MLM that offers you leads from third parties, handles both product inventory and product shipments for you, regularly introduces new products to its line, is operated by a successful company whose multi-level marketing system is ground-floor, and whose compensation structure includes a spill element, you would be well advised to seriously consider its offering.


ITV Ventures is a unique ground floor business opportunity that offers its independent business owners the lead-generating power of infomercial broadcasts, with no product inventory to purchase and featuring an ever expanding line of natural health care products.




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